Driving home today I did a double take and nearly caused an accident when I saw this sign. I sat there staring from my drivers seat mouth agape thinking this maybe something got lost in the translation from korean to english, then this some intense marketing and the church is really taking @timasteven’s book “Pop [...]
Over the last few days I have been having a lot of conversations about communicating the story of a church or an organization. I think in many ways communication brain surgery and it has forced us to lose the unique voice of the church (which is the people) or the organization. Shaped from those conversations [...]
Been thinking on the way we communicate a lot lately and have been thinking on why Twitter just flat out works and why it’s taking off. Here is why, Twitter is a text version of a 30-second television commercial? It’s branding with a limited amount of linguistic real-estate. What do you think?